![]() ![]() Often, this means relying on standard fonts that everyone is familiar with already. They need to offer that “at-a-glance” convenience. That means any fonts you choose need to be readable and scannable. Most people spend only 11 seconds on email. But first, let’s briefly discuss how good font choices can actually make a huge impact on your conversion rate. That’s why it’s highly recommended you stick to email-safe fonts only when creating email marketing content. In fact, if a font isn’t supported, an email client may end up using a fallback font which could mess up your intended tone at best or obscure the legibility of your content at worst. However, special fonts won’t always display correctly in all email clients. And you want to make your content stand out. After all, you want to make a positive impression. It’s tempting to use fancy fonts for your emails. ![]()
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